USAID Marketing Innovations for Sustainable Health Development
Background
Social Marketing Company (SMC) signed a five year Cooperative Agreement with USAID for implementing Marketing Innovations for Sustainable Health Development (MISHD) in Bangladesh. The alliance will increase access to public health products in family planning and reproductive health, maternal and child health, and nutritional products; increase effective use of products and practice of healthy behaviors through behavior change communications (BCC).
GOAL & Result
The project goal is to contribute to sustained improvements in the health status of women, children, and families in Bangladesh by increasing access to and demand for essential health products and services, using social marketing tools and concepts through the private sector. To attain this goal, the project will work towards achieving the following intermediate results (IRs):-
IR 1: Increased access to and availability of a wide range of social marketing products through private sector networks including non-governmental organizations (NGOs)
IR 2: Improved adoption of healthy behavior and practice by families and communities through effective BCC and media reach
IR 3: Enhanced engagement of the private sector in delivery of quality health care and critical public health services.
Project Duration – November 01, 2016 to September 30, 2022
Estimated Population – 37,93,370
MISHD Implementation Modalities-
Community Mobilization activities,
Working Area:-
USAID Funded
Sylhet Division under four district 23 Upazila
Chittagram Division under Brahmanbaria district 6 Upazila
Dhaka South City Corporation: 03 ward
Chittagram City Corporation: 03 ward
Social Marketing Company (SMC) own funded:
Chattagram Division under Cox’s bazar district 04 Upazila & chattragram district 02 Upazila
Dhaka North City Corporation: 03 ward
Communication Package of MISHD
Healthy Timing & Spacing of Pregnancy (HTSP)
First 1000 days
Adolescent Health
TB Control & management.
Community Mobilization activity
Current/ Present activity
Group meeting with MWRA, care givers of under five children
Entrepreneur development and functioning
School health sessions with adolescent girls & boys
Adolescent health session with non-school going girls and boys.
Meeting with Newly Wed couple
Maa Shomabash
Advocacy meeting with Upazila & Union parishad
Future Activity Plan
Carry on the existing program
Mass Motivational Camping like Palagan, Miking & Bazar/hat campaign